The respect we have for the nature may stem from our Nordic roots - we are firm believers in mindful consumption and the ideology of buying less but better. Wearing a Samuji piece we wish one feels confident, relaxed and beautiful.

Sustainability is a deep-rooted commitment for us and responsibility is present in every choice. We strive for continuous research and improvement and commit to learning while enhancing the things we're already good at.

Samuji's Head of Design is Finnish fashion designer Anne-Mari Pahkala.